French touch, pronounce “French style” please.
The brand asserts its objective in the slogan “Skin care and happiness for true girls”, in obvious or more subtle ways. When I speak of real girls, I think above all of our daily lives as women!
INSPIRATION AND CREATIVE PROCESS – I imagined my first skin care products as fashion accessories. The themes are often inspired by textile prints, or atmospheres I like. Many elements are drawn by hand to affirm their difference and the “creative” touch of the brand.
JOYFUL ATMOSPHERE – I want my products to give at first glance the impression of something different and colorful. It is possible to present sound products in attractive and alluring containers.
A TOUCH OF SOPHISTICATION – A product must convey something beyond its name, its design, and objective. It could be a wink to fashion (The ribbon of satin), an invitation to dream (L’Envolée belle), a humorous promise (Mona Lisa’s mile).
PRACTICAL CONTAINERS – I wanted my first products to be easy to carry in a purse, then in a travel bag. Today the focus is on developing face care products meant to be used in small quantities but coming in more ample-sized containers. I keep imagining slightly different ways to use a product.
The tigress attitude is a bit of all that!